Evolusi Retail B2B
Retailer B2B tidak bisa lagi mengandalkan sales tradisional saja:
Perubahan Buyer Behavior:
- 73% B2B buyers prefer online ordering
- 80% expect B2C-like experience
- Self-service preference meningkat
- Mobile ordering menjadi norm
Competitive Pressure:
- Marketplace B2B bermunculan
- Direct-to-business dari manufacturers
- Cross-border competition
- Price transparency
Apa itu Omnichannel?
Omnichannel = pengalaman belanja yang seamless across all touchpoints:
- Website/E-commerce
- Mobile app
- Sales rep (offline)
- POS di outlet
- WhatsApp/chat
- Phone orders
Semua channel:
- Share inventory yang sama
- Customer data unified
- Pricing consistent
- Order history accessible
Komponen Platform Omnichannel
1. B2B E-commerce Portal
Customer Features:
- Product catalog dengan search
- Customer-specific pricing
- Quote request
- Order tracking
- Invoice dan payment history
- Reorder dari history
Admin Features:
- Product management
- Pricing rules engine
- Customer management
- Order processing
- Analytics
2. Mobile App
- Barcode scanning untuk order
- Push notifications
- Offline capability
- Quick reorder
- Promo alerts
3. Point of Sale (POS)
- Touch-screen interface
- Barcode/RFID scanning
- Multiple payment methods
- Receipt printing
- Integration dengan e-commerce
4. Sales Rep Tools
- Customer 360 view
- Quote generator
- Territory management
- Commission tracking
- Visit planning
5. Backend Systems
- Centralized inventory
- Order management
- Customer master data
- Pricing engine
- Integration hub
Technical Architecture
┌─────────────────────────────────────────┐
│ Channels │
├──────┬──────┬──────┬──────┬─────────────┤
│ Web │ App │ POS │ Sales│ WhatsApp │
└──────┴──────┴──────┴──────┴─────────────┘
│
┌─────────────────────────────────────────┐
│ API Gateway │
└─────────────────────────────────────────┘
│
┌─────────────────────────────────────────┐
│ Microservices Layer │
├──────┬──────┬──────┬──────┬─────────────┤
│Catalog│Order │Customer│Inventory│Pricing│
└──────┴──────┴──────┴──────┴─────────────┘
│
┌─────────────────────────────────────────┐
│ Integration Layer │
├─────────────┬───────────────────────────┤
│ ERP │ Payment Gateway │
└─────────────┴───────────────────────────┘
Implementation Roadmap
Phase 1: Foundation (Month 1-2)
- Data model design
- API architecture
- Basic e-commerce
Phase 2: Core Commerce (Month 2-4)
- Full e-commerce features
- Payment integration
- Basic mobile
Phase 3: POS & Offline (Month 4-5)
- POS system
- Offline sync
- Sales tools
Phase 4: Advanced (Month 5-6)
- Analytics
- Personalization
- Loyalty program
- WhatsApp integration
Key Success Factors
Data Quality
- Clean product master
- Accurate inventory
- Updated pricing
- Complete customer data
Integration
- Real-time inventory sync
- Order flow automation
- Payment reconciliation
- Shipping integration
User Experience
- Fast, intuitive interface
- Mobile-first design
- Personalization
- Quick checkout
Case Study: Building Materials Distributor
Distributor bahan bangunan dengan 200+ outlets:
Before:
- Phone/WhatsApp orders only
- Manual price lookup
- No real-time stock
- Paper-based transactions
After Omnichannel:
- 60% orders via e-commerce
- Average order time: 4 min (was 20 min)
- Stock accuracy: 98%
- Customer satisfaction: +35%
Revenue Impact:
- Online channel: 40% of total revenue
- New customer acquisition: +25%
- Order frequency: +30%
- Average order value: +15%
SSI Capabilities
Kami menyediakan:
- Custom B2B e-commerce development
- POS system (cloud & on-premise)
- Mobile app development
- System integration services
Dengan pengalaman di retail dan distribution, SSI dapat membantu transformasi omnichannel bisnis Anda.
Hubungi kami untuk konsultasi gratis dengan Founder.
RR
Ditulis oleh
Riski Ramdani
Founder & Principal Analyst
Riski Ramdani adalah pendiri PT Sima Soareka Internasional dengan pengalaman lebih dari 10 tahun di industri software development dan digital transformation untuk enterprise Indonesia.